<aside> <img src="/icons/checkmark-square_brown.svg" alt="/icons/checkmark-square_brown.svg" width="40px" /> ACTION ITEMS

overview.mp4

• [ ] Watch the breakdown videos
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• [ ] Ascend </aside>

<aside> <img src="/icons/meeting_brown.svg" alt="/icons/meeting_brown.svg" width="40px" /> Consultations

• Video

1. Basics
   1. People watch consultation videos for one of two reasons
      1. For the story
      2. For people with similar hairstyles as the client to see what advice the barber would give the client
   2. Only record people who are good on camera and have good energy in front of a camera
   3. You don’t need to record the video in one take

1. Hook
   1. Needs to be strong enough to stop someone from scrolling and make them want to watch the rest of the video
   2. Best practices
      1. Record these on new clients OR returning clients that have something interesting to talk about
      2. Have 3 main topics to ask questions about, and then have follow-up questions to gain more talking points that can used as a hook
         1. What brought you in today?
         2. What are you looking to do with your hair?
         3. Why did you leave your last barber/why do you keep coming back to me even though I charge x

1. Interest Peaks
   1. Your follow up questions to the top 3 are where the gold for the video is at
   2. Here we are looking for problems that arise to “peak” a viewers attention and hold them onto the video
   3. Here are some examples:
      1. What brought you today? “I got a first date tonight”
         1. How did you meet her?
         2. You think shes the one?
         3. How long you been single for?
         4. How has dating been in 2024?
      2. What are you looking to do with your hair? “I usually just do a mid fade crop”
         1. When was the last time you switched it up?
         2. Are you open to my suggestions?
         3. Do barbers have any issues giving you this cut before?
      3. Why did you leave your last barber? “They moved”
         1. So what made you decide to book with me?
         2. What’s the worst part about trying a new barber for the first time?
         3. Did you ever cheat on your barber? If so, why did you go back?

1. Payoff
   1. This is KEY, we need to make the client look like a completely different person on the before and after
   2. Make sure the cut makes them look like they go from zero confidence to one hundred

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<aside> <img src="/icons/cards_brown.svg" alt="/icons/cards_brown.svg" width="40px" /> Action Videos

• Video

1. Basics
   1. These can be our bread and butter for content
   2. We want to think of these as mini music videos with great cuts, great energy, and making the viewer feel like they want to watch more after they see the showcase

1. Hook
   1. All we are looking for is a great action or pattern interrupt
   2. DO NOT start your video off with the usual bald line debulking, start off in different areas of the head

1. Three Clip Sequences
   1. To keep the viewer's attention held throughout the video, we need the video to not be redundant
   2. Every clip we do should have the following
      1. Different action
      2. Different motion
      3. Different area of the head

1. Payoff
   1. Ideally, we want the song beat to drop right when the showcase drops
   2. This creates build up for the payoff
   3. Make sure the cut is detailed to perfection for best client conversion

</aside>

<aside> <img src="/icons/cards_brown.svg" alt="/icons/cards_brown.svg" width="40px" /> Before And After Transformations

• Video

1. Basics
   1. These are the easiest to create, but hardest to make bang
   2. Idea behind these needs to show your client with low confidence, transform to high confidence and look like a completely different person
   3. Do not do these videos if you don’t have that drastic transformation

1. Hook
   1. The hook will be written
   2. Examples;
      1. Power of a haircut
      2. Haircut are men's makeup
      3. POV: You got that post breakup cut
   3. Ensure the client looks sad or like they have low confidence for the first frames

1. Song Choice/Payoff
   1. These require you to choose a song with a FIRE beat drop
   2. The first 3-4 clips are the build up, and when the beat drops the transformation happens
   3. You can also use songs that other barbers use, but would recommend to find your own songs for best use

</aside>

<aside> <img src="/icons/priority-high_brown.svg" alt="/icons/priority-high_brown.svg" width="40px" /> Ascend

</aside>

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